We designed the collection's new packaging, which prioritizes the concepts of modernity, quality, and product differentiation, while maintaining the connection with the parent brand's packaging standards.
The project also had a strong sustainable appeal, as it reduced the amount of plastic in displays and blisters by adopting all-paper packaging, which enhances the product through beautiful images of the meat cuts.
The project also had a strong sustainable appeal, as it reduced the amount of plastic in displays and blisters by adopting all-paper packaging, which enhances the product through beautiful images of the meat cuts.




